Who we are

URBAN DOG is research and creativity for the wellness of dogs and cats using active ingredients that we put inside our beauty products, respecting the environment.

URBAN DOG products are WITHOUT parabens, mineral olis, GMOs, alcohol and formaldehyde ceases, and we do not use animal proteins.

Our philosophy is based on four simple words: 


Research & Development

ricerca e sviluppo

A team of Researchers, constantly updated, formulates and develops innovative products that are characterized by the use of natural active ingredients, Essential Oils and phyto-extracts.

A human and technological heritage able to meet the needs of each individual customer and to collaborate with other research laboratories, both private and university.

So many are the studies from which every single formula is born, a formula that must respond to the specific needs of the skin, hair, intestine, joints.

There are many ideas from which a cosmetic for the dog is born, a cosmetic that must be able to create engaging sensations with the owner, with the Groomers and have a story that makes you dream, from the simplest products to those destined to leave their mark in a market that it is constantly evolving

Raw Material • Products • Mission

The choice of raw materials to create our products, is one of the fundamental points to get a quality product. The constant control guarantees a result of a safe reliability, in line with international standards.

Urban Dog has always been in constant harmony with nature, mixing natural substances with innovative methods, in full respect of the company philosophy.

Our mission is to create cosmetic products to care pets, and supplements that improve the quality of life of dogs, cats and Professional Workers of the sector, such as groomers, doing every little thing with passion, in the belief that it is the details that make the difference.